We're Jared and Julianna, the founders of Ninth Calico. After three years of running our shop, we're building the course we wish we'd had at the start: what to sell, what an order really costs, and how to keep an online shop running. Practical lessons, honest mistakes, AI walkthroughs and packing tools we're preparing to share.
Free to join. Be first to hear when the course is ready.
from our shopto yours ↘
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THE CLUB CALICO NOTES
A business idea. A place to start.
✓ Find your starting point.
✓ Know your numbers.
✓ Take the next step.
Club CalicoHandle with care
Good lessons. Ready to unpack.
JARED & JULIANNA
learn it. try it. make it yours.
A few notes from behind the packing table.
✳ First idea? You're welcome here.✳ Already selling? There's room to improve.✳ Practical lessons. Useful tools.
Across the reports below
$326,119.10 in reported sales.
Mixed reporting periods—not annual sales or profit.
TikTok, Amazon and Etsy—all part of the shop behind Club Calico. Here are the figures and reporting periods that make up this total, plus Amazon's year-to-date detail.
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TikTok
Reported sales
$192,424.17
Oct 4, 2025 – Oct 5, 2026
Founder-reported · included in total
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A real shop. A lot of moving parts.
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Amazon
Ordered product sales
$87,846.21
Last 12 months
Report dated Oct 11, 2026 · included in total
$56,258.90
Jan 1 – Oct 10, 2026
Already included above—not added again. Ordered product sales · partial year
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Etsy
Sales
$26,560.52
Jan – Dec 2025
Full calendar year · included in total
$19,288.20
Jan – Oct 2026
Year to date · reported in October · included in total
How this adds up: TikTok $192,424.17 + Amazon $87,846.21 + Etsy $26,560.52 + Etsy $19,288.20 = $326,119.10. Amazon's $56,258.90 year-to-date figure overlaps its last-12-months report and is not added again. Sources are founder-provided figures and dashboard screenshots. Platform definitions and reporting periods differ; this is not an annual or lifetime business total. Sales are not profit, typical student results or outcomes attributed to AI.
A peek at what we're putting together
From your first idea to the everyday work.
What should you sell? What does an order really cost? How do you keep up once orders arrive? We're building practical lessons around those decisions, with examples from our shop and exercises you can apply to yours.
YOUR STARTING POINT / 01✧
Turn an idea into a plan.
Work through your product idea, who it could help and what you need to test before committing more money.
YOUR NUMBERS / 02÷
Know what an order costs.
Work through product costs, packaging, platform fees and shipping. Understand the difference between making a sale and making money.
YOUR SHOP / 03↗
Get ready to sell and deliver.
Work on product pages, content and customer questions—then build a packing routine you can follow when orders arrive.
YOUR TOOLKIT / 04≋
Put useful tools to work.
Learn the basics of AI and try ways to organize ideas, draft content and simplify repetitive work. Check the results and keep the decisions yours.
A preview of the planned course. We'll share the final curriculum, supported tools and any separate account costs before enrollment opens.
Two starting points. Same invitation.
Wherever you're starting, pull up a chair.
01
“I'm figuring out my first shop.”
Start with your idea, your customers and your costs. Work through the basics of selling products online, with practical examples to help you decide what to do next.
02
“I have a shop. I want it to run better.”
Already selling, but unsure where the money or time is going? Revisit your costs, product pages and everyday routines. Pick one part of the business to improve, then test a practical change—with AI and other tools where they help.
A little celebration for a big milestone: Ninth Calico became a Top Rated Seller.
A note from us
Hi. We're the people behind the packing table.
We run Ninth Calico, where we sell reusable glass straws and other products. For the past three years, we've been learning what it takes to sell online while doing the work ourselves.
We've made expensive mistakes, lost money and had to rethink how we work. Club Calico is where we'll share what we'd do differently, what we've learned to check, and the routines we use to keep the shop moving.
We want to make the next step feel clearer, whether you're starting your first shop or improving one you already have. We'll also show you where AI and practical tools can help—and how to check their work.
Jared & Julianna
Practical tools. Part of the plan.
A little help at the packing table.
The practical side matters, too. We're preparing a box-packing simulator to explore possible boxes and a packing manifest tool to organize the details you need while packing. We'll include walkthroughs and show exactly what is available before enrollment opens.
Planned tools; not yet available. We'll confirm the delivery format, supported platforms and any separate account costs before you buy.
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Box-packing simulatorExplore boxes and packing arrangements.
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Packing manifest toolOrganize order details. Print a packing reference.
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Step-by-step walkthroughsGet started with a little guidance.
Come along for the next chapter
Get the first look.
Get course previews, practical lessons from our shop and an email when enrollment opens. Join free while we build Club Calico.
↗ Course updates, previews and practical lessons
↗ A look behind the scenes
↗ A heads-up when enrollment opens
A first look, straight to your inbox.
Your next chapter starts here.
Free to join. No payment or course enrollment today.
Prefer a text?
Join our optional text list for course and tool updates. Text updates will begin when available.
Still getting to know the club? Here's where we're starting.
What is Club Calico?
It's where Jared and Julianna of Ninth Calico are sharing what they've learned about starting and running a small business selling products online. Our first course will cover the everyday business basics, alongside practical ways to use AI and other tools. It's currently in development.
Is this for complete beginners?
Yes. We're planning a beginner path for your first online product business, plus an improvement path for people who already have a shop. We'll explain the tools as we go; no coding or AI experience is needed.
When will it be ready, and what will it cost?
We're still putting it together. We'll share the release details, pricing and exactly what's included before enrollment opens. Joining the waitlist is free and does not enroll you in a paid course.
Do I have to give you my phone number?
No. An email address is all you need to join the waitlist. Text alerts are a separate, optional signup. Choose either or both.
Will tools be included?
We're planning to include a box-packing simulator and a packing manifest tool, alongside walkthroughs for using them. We're still deciding whether these will be downloads or online tools. Before enrollment opens, we'll show what's available, which course option includes it, what it needs to run and any separate costs.
Will this guarantee that my shop makes money?
No. We'll share our experience and practical ideas you can test. The sales figures on this page describe Ninth Calico's own reporting periods; they are not profit, typical student outcomes or evidence that AI produced those sales. Every product, market and business is different.
